Tahitian Cultured Pearls, pearls for experts

The actrice Marg Helgenberger has borrowed a glamorous necklace of Tahitian Cultured Pearls, that she regularly wears during the episodes of « Crime Scene Investigation (Vegas) », the successful American Series broadcasted in French version untitled « Les Experts à Las Vegas ». It was still the case this last 29th of June at 9pm on the famous generalist American TV channel, CBS. More than 10 million television viewers were following the episodes were a thirty seconds advertisements is charged 5 000 euro (USD 5,380).

The scene was free for the GIE Perles de Tahiti whom public relations assistants are familiar with product placement technics. Their good relations with the professionals who direct the events and even more, those who take part in the realization of the films or of the series, allows them to often show Tahitian Cultured Pearls on the silver and the small screen or on coverages. The targets aimed here are the « fashion addicts », and fans of stars, followers of copy and paste.