When the pearl makes her show...

Not seen, not marketed. The Tahiti Cultured Pearl must yield with this gold rule in the changing universe of luxury and fashion where it comes from and where it will find its buyers. The Polynesian jewel does not meet a need, like corn or oil. Its markets are not “supply – markets” the producers can control. One trend, one taste will make it exist, its markets are "purchasing" markets that the traders organize according to the outlets.

The Gie Perles de Tahiti, in charge of the Tahitian pearl world promotion since 1993, has decided to participate to all the international shows where the world wide professionals, precious materials and jewels traders and manufacturers, exhibit themselves, meet each others, feel the trends and make deals. About thirty obliged professional show appointments exist from January to December over the five continents. The major event will be that of Basle, in Switzerland, where more than 2 000 exhibitors will receive from March 30 to April 6, 2006, 90 000 visitors from all Europe, the Mediterranean circumference, Americas and Asia.

Windows and observation places
"Basel World" is today the first and the largest platform in the world dedicated to the jewellery and the watch industry. The GIE Perles de Tahiti will be there, like each year. To show itself, and its booth will exhibit an exceptional collection of original creations in Tahiti Cultured Pearls selected for the international Tahitian Pearl Trophy contest every two years. And also to open widely its eyes and its ears, to understand the trends and fashion, to detect the new tendencies and to raise the carrying crenels for the Polynesian jewels. Thus, with the “Print' or” show in Lyon, France, at the beginning of February, a study revealed a major metamorphosis of the jewel. It passes from the gift "investment", gold or diamond, with the gift "pleasure", distinctive or additional sign of a life style. Product lines where the Tahiti Cultured Pearl shines at its top.

The Gie Perles de Tahiti has never stopped to promote to all the professionals its “Precious difference". Indeed, each international show makes it possible for the Tahiti Cultured Pearl to make its own show "where we chat" which is an important step for the promotion of this unique gem. These crossroads allow the GIE Perles de Tahiti to meet their professional relations, traders and manufacturers, take or confirm actions in partnership, organize PR actions, feed the medias hunger, check the good and practical works of the international official representatives of the Gie Perles de Tahiti. They are in the main markets of consumption and are in charge of supervising the competitors, preventing any skid or loss of confidence on such or such market.

Pushing the demand, pulling the supply
A cobweb was woven around the Earth, through all the international shows where each year the Gie goes back to promote again and again the Tahiti Cultured pearl. In Japan: Tokyo (January), Kobe (May), Yokohama (September). In China: Hong Kong (March, June) but also Shenzhen, Beijing, Shanghai. In India: Mumbay (July). In The United States: Tucson (February), Las Vegas (June), New York (July). In Switzerland: BaselWorld (March). In France: Kara (Paris, May, September), Print' Or (Lyon, February, September). In Italy: Vicenza (September). In the Middle East, burst in various trade centres.
The Gie Perles de Tahiti takes part in ten professional shows each year.

Each participation of the Gie Perles de Tahiti in these specialized Luxury and Fashion appointments strengthens the image and the sales of the product Tahiti Cultured Pearl. It comes to push the demand for Tahiti Cultured Pearls for pulling better the producers’ supply.